Once you’ve got a solid understanding of your direction, storyboard your content by breaking down the clips you need to shoot in order to make the concept work. If it’s a big number, it’s likely trending - AKA a good sound to jump on! If you hear the same sound over and over again, tap into it and see how many accounts are using it. Who is your target audience and what type of content will speak to them? It could be tutorials, behind-the-scenes, or a “day in the life.”įrom there, spend time perusing the app and take stock of visuals, text, trends, and aesthetics. What topic makes the most sense for your business or brand – fashion and styling? Food recipes? Wellness tips?Īre there any that feel like a natural fit for your brand right now?Īre there any accounts that are doing a great job on TikTok? What is it about their content that inspires you? Here are some questions to answer and get you started: So with this in mind, it’s worthwhile creating content specifically for TikTok. TikTok is different from any other platform - it has a different audience demographic and algorithm at play. Before you press record, it’s always a good idea to have a plan in place.
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